Business

Article Business

Integrated banking channel service quality (IBCSQ): Role of IBCSQ for building consumers' relationship quality and brand equity

S. Sreejesh

Summary: This study develops a comprehensive scale to assess Integrated Banking Channel Service Quality (IBCSQ) and examines its impact on relationship quality and brand equity. The results show that IBCSQ is a reflective, multi-dimensional construct that sheds light on the complex elements of banking service quality across integrated channels. Additionally, the empirical findings demonstrate that IBCSQ influences customer relationships and boosts brand equity.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2024)

Article Business

Service staff makes me nervous: Exploring the impact of insecure attachment on AI service preference

Shichang Deng, Jingjing Zhang, Zhengnan Lin, Xiangqian Li

Summary: This study explores customer preferences for AI versus human services, influenced by insecure attachment and service context. The findings suggest that customers with traits of insecure attachment are more likely to prefer AI services in high-contact scenarios, but not in low-contact scenarios. Additionally, social anxiety mediates the relationship between insecure attachment and preference for AI services in high-contact scenarios.

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE (2024)

Article Business

Event-based entrepreneurship

Greg Fisher, Matthew A. Josefy, Emily Neubert

Summary: This article integrates entrepreneurship research, research on temporary organizational forms, stakeholder theory, and platform strategy to define Event-Based Entrepreneurship (EBE) and propose factors that account for the founding and scaling of event-based ventures. The study lays the conceptual foundations and provides theoretical and practical directions for an expanded research agenda on EBE.

JOURNAL OF BUSINESS VENTURING (2024)

Article Business

Adaptive strength: Unveiling a multilevel dynamic process model for organizational resilience

Elizabeth Napier, Steven Y. H. Liu, Jingting Liu

Summary: Organizational resilience has become a critical concept in today's international business environment. It encompasses multiple levels including individuals, organizations, ecosystems, institutions, and the global level, and is examined through a dynamic process model to help multinational enterprises navigate change, adapt to adversity, and achieve success.

JOURNAL OF BUSINESS RESEARCH (2024)

Article Business

Star entrepreneurs on digital platforms: Heavy-tailed performance distributions and their generative mechanisms

Kaushik Gala, Andreas Schwab, Brandon A. Mueller

Summary: This study applies theories of star performers to digital platforms and suggests that the unique characteristics of digital platforms lead to heavy-tailed performance distributions, with proportional differentiation being the most likely mechanism for generating entrepreneurial performance in digital contexts. This provides theoretical and empirical evidence for non-normal entrepreneurial performance and has implications for scholars and practitioners of digital entrepreneurship.

JOURNAL OF BUSINESS VENTURING (2024)

Article Business

From traditional to transformed: Examining the pre- and post-COVID consumers' shopping mall experiences

Gary Mortimer, Maria Lucila Osorio Andrade, Syed Muhammad Fazal-e-Hasan

Summary: This study collected data from shoppers before and after the COVID-19 pandemic and found that control protocols implemented during the pandemic may have changed the values and experiences customers seek within shopping malls. In the post-pandemic era, utilitarian and transactional value have a stronger influence on customer's functional experience, leading to revisit intentions, whereas hedonic and social interaction value have a weaker influence on the customer's social experience within shopping malls.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2024)

Article Business

Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps

Xicheng Yin, Jing Li, Hongyun Si, Peng Wu

Summary: This study examines how the social and technological affordances of short-form video apps capture user attention and stimulate potential passive demands. It also finds that the transition from purchase intention to purchase behavior on the short-form video platform is negatively moderated by brand familiarity.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2024)

Article Business

ESG and crowdfunding platforms

Douglas Cumming, Michele Meoli, Alice Rossi, Silvio Vismara

Summary: This study finds that environmental, social, and governance (ESG) goals are critical for crowdfunding platforms to attract investors and enhance their survival. Analyzing data from 508 security-based platforms established in 38 OECD countries between 2007 and 2020, it reveals that platforms with higher levels of ESG selection criteria are more likely to survive in the long run. The importance of ESG criteria is particularly pronounced for platforms operating in countries with lower power distance, with governance being the most significant component, and environmental criteria gaining importance for platform survival in recent years.

JOURNAL OF BUSINESS VENTURING (2024)

Article Business

Internationalisation patterns of African sharing economy companies: The role of gateway markets

Irene Achieng Ochieng, Heidi Coral Thornton, Richard Afriyie Owusu

Summary: Sharing economy companies (sharecoms) are rapidly internationalizing, including in African markets. This study analyzes the internationalization patterns of six African sharecoms and uncovers a new pattern where firms use foreign gateway markets as strategic launchpads. The concept of "complex regional context" is also proposed to define emerging regions with potential for internationalization but lack of common enabling frameworks and institutions.

JOURNAL OF BUSINESS RESEARCH (2024)

Article Business

Feeling rewarded and entitled to be served: Understanding the influence of self- versus regular checkout on customer loyalty

Farhana Nusrat, Yanliu Huang

Summary: This research compares the impact of self-checkout and regular checkout systems on customer loyalty and finds that regular checkout service increases customer loyalty to the store. The perceived saved effort during the checkout process and customers' sense of entitlement to be served parallelly mediate this effect. The number of items purchased also moderates the effect of checkout type on customer loyalty.

JOURNAL OF BUSINESS RESEARCH (2024)

Article Business

There's a time and place: Navigating omni-temporality in the place branding process

Laura Reynolds, Ken Peattie, Nicole Koenig-Lewis, Heike Doering

Summary: This paper investigates the understanding and navigation of multiple stakeholders in the interrelationship between past, present, and future time-frames, and reveals the tensions that arise in place branding when stakeholders prioritize the past or strive for a more contemporary and future-orientated framing. The study also identifies six (re)framing strategies used by brand stakeholders to navigate these tensions.

JOURNAL OF BUSINESS RESEARCH (2024)

Article Business

Sensational stories: The role of narrative characteristics in distinguishing real and fake news and predicting their spread

Anne Hamby, Hongmin Kim, Francesca Spezzano

Summary: This study examines the differences in narrativity between real and fake news articles and investigates how variation in narrativity predicts the likelihood of article sharing on social media.

JOURNAL OF BUSINESS RESEARCH (2024)

Article Business

From distinctiveness to optimal distinctiveness: External endorsements, innovativeness and new venture funding

Kazem Mochkabadi, Simon Kleinert, Diemo Urbig, Christine Volkmann

Summary: This study examines how external endorsements influence the funding attractiveness of new ventures with varying degrees of innovation. The findings suggest that the effects of external endorsements depend on the unique relationship between legitimacy and distinctiveness for different audiences. Moreover, the performance implications of external endorsements differ for return-seeking audiences and novelty-seeking audiences.

JOURNAL OF BUSINESS VENTURING (2024)

Article Business

Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services

Anand Kumar, Pradip Kumar Bala, Shibashish Chakraborty, Rajat Kumar Behera

Summary: This study proposes ten antecedents of user satisfaction for the Amazon Alexa app based on user reviews. The findings reveal that personal assistance and app update are the most important factors in predicting user satisfaction. Voice shopping experience aids caregivers in catering to the needs of elderly individuals. Personal assistance and voice-controlled automation experience are frequently discussed topics among senior citizens and blind people.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2024)

Article Business

Measuring employee-consumer integrated retailer brand equity

Janice Rudkowski

Summary: The aim of this research is to develop and test a measure of integrated retailer brand equity based on frontline fashion retail employees' internal and external perceptions of the retailer's brand. The research introduces a third order reflective-formative hierarchical component model into the retailer brand equity domain, and validates an integrated retailer brand equity model with four consumer dimensions and seven employee dimensions.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2024)

Article Business

When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements

Hyojung Kim, Minjung Park

Summary: This study investigates the impact of perceived anthropomorphism of virtual influencers on consumer satisfaction, using a survey of female Instagram users in South Korea. The findings suggest that perceived anthropomorphism positively influences satisfaction, while social presence does not mediate this association. Perceived enjoyment, perceived usefulness, flow, and credibility also play a significant role in the relationship between perceived anthropomorphism, social presence, and satisfaction. The study provides practical insights for retail marketers utilizing virtual celebrities in collaborative advertising.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2024)

Article Business

Brand activism and the consequence of woke washing

Fayez Ahmad, Francisco Guzman, Md Al-Emran

Summary: This study compared the effects of abstract vs. concrete, internal vs. external messages on brand authenticity and explored the mediating role of brand activism fit. The findings indicate that concrete internal messages can increase brand authenticity, and congruent woke washing is more destructive than incongruent woke washing.

JOURNAL OF BUSINESS RESEARCH (2024)

Article Business

How initial and long-term commitment profiles shape entrepreneurial persistence over time

Patrick Valeau, Laetitia Gabay-Mariani, Pascal Paille

Summary: This study explores the role of initial and long-term commitment in entrepreneurs' persistence and identifies four main configurations driving long-term persistence. It highlights the complexity of commitment over time and the forms of escalation, diversion, and detachment that may occur.

JOURNAL OF BUSINESS RESEARCH (2024)

Article Business

Look for the signature: Using personal signatures as extrinsic cues promotes identity-congruent behavior

Keri L. Kettle, Antonia Mantonakis

Summary: We explore the idea that a personal signature can serve as an extrinsic cue to trigger identity congruence. Our studies, including field experiments, demonstrate that adding a personal signature as an extrinsic cue can influence consumer behavior differently based on their identities. For instance, appending a personal signature to a product label leads to more favorable evaluations among consumers with an associative identity, but less favorable evaluations among those with a dissociative identity. We identify identity salience as the underlying process and provide insights for businesses.

JOURNAL OF BUSINESS RESEARCH (2024)

Article Business

The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model

Maria Eugenia Rodriguez-Lopez, Elena Higueras-Castillo, Alvaro J. Rojas-Lamorena, Juan Miguel Alcantara-Pilar

Summary: This study applied the Technology Acceptance Model to forecast the adoption intention of shoppable TV, finding that shopping enjoyment plays a significant role in shaping attitudes and increasing the intention to use this technology.

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE (2024)