Article
Business
Jialiang Lu, Xu Zheng, Esterina Nervino, Yanzhi Li, Zhihua Xu, Yabo Xu
Summary: This paper proposes a machine learning-based model to recommend store locations using public data, including target group indices and competitor data. The effectiveness of the approach is demonstrated through testing with real data from a jewelry retailing chain, outperforming the best available industry benchmarks.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Xiaojing Zhang, Yulin Zhang
Summary: In the context of platform enterprise development, this study examines the game between content creators, brands, and social media platforms, focusing on value-creation strategies and their impact on participants' revenue. The findings suggest that the selection of value creation modes depends on content creator influence, co-creator efforts' conversion rate, and product price.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Angelito Calma, Gabriele Suder, Thomas P. Kenworthy
Summary: This paper examines the education-focused literature in the fields of International Business (IB) and International Management (IM) to identify the main topics, themes, trends, and subdomain clusters. Through a combination of text-and network-based analysis, the study reveals five main areas of focus: global perspective, learning and skill development, teaching and curriculum development, economic and management issues, and student types and experience. Additionally, it investigates the presence of critical perspectives, such as sustainability, ethics, empathy, and gender, in the education literature.
INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION
(2024)
Article
Business
Alfonso Siano, Alessandra Bertolini, Francesca Conte, Agostino Vollero
Summary: The advent of the digital environment is causing the removal of the brand from corporate control. This paper proposes an interdisciplinary analogy to learn about the loss of brand control and aligns brand dynamics with planetary dynamics. The use of the analogy holds the potential to provide valuable insights into brand management dynamics for entrepreneurship education.
INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION
(2024)
Article
Business
Jiangang Du, Liya Zhu, Yuanning Ma, Yu Zhang
Summary: This study investigates the influence of the 'weekend effect' on online reviews. The results show a significant increase in review scores for hedonic products during weekends, but no such effect is observed for utilitarian products. Additionally, platform membership status moderates the impact of the 'weekend effect' on online reviews.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Xiaowen Zhao, Zhenzhong Zhu, Minghui Shan, Rui Cao, Haipeng (Allan) Chen
Summary: This research examines the impact of social media influencers on green product purchasing intentions through three studies. The findings indicate that consumers prefer informers over entertainers as influencers and trust plays a key role in this process. Furthermore, the study reveals that the effectiveness of influencers depends on the match between influencer type and endorsement style.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Jose Maria Biedma-Ferrer, Miguel Angel Montanes-Del Rio, Carmen Virues, Jose M. Sanchez
Summary: Higher education institutions play a crucial role in fostering students' entrepreneurial attitudes, and gender has an impact on these attitudes. A study conducted in Morocco found that female students exhibit a more positive entrepreneurial attitude compared to male students, especially when they are single and at the bachelor level.
INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION
(2024)
Article
Business
Aman Kumar, Amit Shankar, Preeti Nayal
Summary: This research investigates the impact of various personality traits on individuals' inclination to engage with the metaverse. The study finds that extraversion, agreeableness, neuroticism, narcissism, machiavellianism, and psychopathy have a significant influence on the intention to use metaverse. Additionally, attitudes towards the metaverse and fear of missing out (FOMO) play mediating and moderating roles, respectively.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Allah Wasaya, Catherine Prentice, Aaron Hsiao
Summary: This research adopts a multiple perspective approach to examine the influence of norms, personal characteristics, and destination preference on a tourist’s place attachment. It also investigates the level of attachment based on destination characteristics. Two studies were conducted to examine these relationships using experimental and survey-based methods. The results indicate that subjective and descriptive norms have significant direct and indirect effects on place attachment, while cultural norms are not significant predictors. Destination preference and tourist personality play important mediation and moderation roles in the relationship between the proposed factors and place attachment. An eye-tracking experiment reveals that tourists are more interested in and attached to destinations with heritage attributes. The findings have implications for destination marketing and management, and are relevant for tourism practitioners.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Karen Miller Russell
Summary: The qualitative content analysis of 74 novels featuring public relations characters in the United States reveals that the mystery genre does not aim to replicate reality, but rather reflects debates surrounding honesty, confidentiality, and the value of negative publicity. Public relations practitioners are portrayed in various traditional mystery character roles, particularly as sleuths, where their access to information and influential individuals allows them to solve mysteries but also presents moral dilemmas between their clients and the public interest. This study confirms the significance of understanding popular culture representations of public relations within their narrative and generic context, as argued by Fitch (2015).
PUBLIC RELATIONS REVIEW
(2024)
Article
Business
Neeru Sharma, Johra Kayeser Fatima
Summary: This study examines the role of omnichannel shopping habit as an antecedent, mediator, and moderator in the relationship between perceived value and usage. The findings highlight the positive impact of factors such as security and privacy, seamless experience, personalisation, and social communications on omnichannel usage. Marketers looking to strengthen habitual buying should prioritize security and privacy, promote social communications, and offer personalised services. Recognizing the influence of habitual buying on value perception and usage, marketers should adopt a cohesive strategy for communicating their value propositions across multiple channels, ultimately boosting omnichannel usage.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Zhi Pei, Sanjoy Ghose, Ruiliang Yan, Steve B. Zhou, Angela Yan
Summary: This study aims to explore the strategic value of BOPS to supply chain performance, examine who should pay the cost of BOPS, and determine the optimal strategy to maximize channel coordination. The findings suggest that cost-sharing or full payment by the physical reseller is not the best way to improve supply chain performance. Profit sharing can serve as a valuable contract to stimulate the reseller's implementation of cost sharing and create higher supply chain performance. Additionally, the study reveals that if profit sharing contracts are not offered, the physical reseller's full payment for BOPS is a better choice, but if profit sharing contracts are offered, the result is reversed.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Isabelle Ulrich, Silvia Cacho-Elizondo, Coralie Damay, Leila Loussaief
Summary: This study compares the similarities and differences of clothes renting practice in France and Mexico. The findings show that the rental practice in France emphasizes social status in professional environment, while in Mexico, it is influenced by traditions and celebrations.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Review
Business
Yang Liu, Jiale Shi, Fei Huang, Jingrui Hou, Chengzhi Zhang
Summary: This study proposes a new framework that combines graph neural networks and fine-grained sentiment analysis to generate opinion pairs, effectively revealing consumer preferences in automotive reviews and providing marketing strategies.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Jisu Yi, Jongdae Kim, Yun Kyung Oh
Summary: This study comprehensively analyzed the key quality factors of mobile payment applications and their impact on market performance, based on a large dataset of user reviews. It confirmed the link between post-usage evaluations and app success, highlighting the importance of quality factors. The findings can provide valuable insights for app developers and marketers.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Xi Luo, Jun-Hwa Cheah, Linda D. Hollebeek, Xin-Jean Lim
Summary: This study uses partial least squares structural equation modeling (PLS-SEM) to analyze data collected from 735 Chinese millennials, examining the impact of livestreaming on customer engagement and impulse buying behavior through the Elaboration Likelihood Model (ELM), with deal proneness as a moderating factor. The findings indicate that factors such as product information quality, streamer interaction quality, streamer credibility, and review consistency have positive effects on customer engagement and impulse buying. Additionally, deal proneness was found to moderate the relationship between engagement and impulse buying.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Da-young Kang, Eyun-Jung Ki
Summary: This study examines the relationship cultivation strategies used by organizations in the metaverse using the organization-public relationship approach. It also explores the immersive features of metaverses, both in terms of system and narrative immersion. Through a content analysis of 101 existing metaverses, the study finds that networking, positivity, and assurance are the most commonly used strategies, highlighting the unique advantages of the metaverse. The findings suggest that organizations effectively leverage the immersive properties of the metaverse to establish and cultivate relationships with their publics.
PUBLIC RELATIONS REVIEW
(2024)
Article
Business
Sylvie Chetty, Oscar Martin Martin, Wensong Bai
Summary: Foreign market selection and entry are important decisions for internationalizing SMEs as they involve uncertainty and influence performance. This study contributes to the field by proposing a model that explains SMEs' international performance through causal and effectual logic, as well as business network theory.
JOURNAL OF BUSINESS RESEARCH
(2024)
Article
Business
Shubo Yang, Atif Jahanger, Muhammad Usman
Summary: Smart cities are a crucial strategy for China's high-quality development, promoting green innovation at the firm level. The smart city pilot policy is particularly important for non-state-owned enterprises, heavily polluting industries, and non-resource-based cities.
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
(2024)
Article
Business
Bernhard Dachs, Sara Amoroso, Davide Castellani, Marina Papanastassiou, Max von Zedtwitz
Summary: This paper discusses the major trends that will shape the future of international business R&D, including opportunities from new scientific discoveries, the scientific capabilities in emerging economies, the need to combat climate change, and the role of digital technologies in facilitating coordination and knowledge exchange. It also highlights the importance of understanding the interactions between multinational enterprises and nation-states in the context of techno-nationalism and geopolitical tensions.
INTERNATIONAL BUSINESS REVIEW
(2024)
