期刊
FOOD QUALITY AND PREFERENCE
卷 21, 期 2, 页码 207-212出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.foodqual.2009.08.007
关键词
Organic production; Beef liking; Expectancy; Willingness to pay
资金
- E.QU.I.-ZOO.BIO (Efficienza, Qualita e Innovazione nella Zootecnia Biologica)
The present study was aimed to assess the effect of information about organic production on beef liking and consumer willingness to pay. Mean scores of perceived liking were higher for organic beef (OB) as compared to conventional beef (CB). Expected liking scores were higher for OB than for CB. For OB the expected liking was significantly higher than the perceived liking expressed in blind conditions (negative disconfirmation), whereas for CB no difference was observed. Consumers completely assimilated their liking for 013 in the direction of expectations. Consumers showed a willingness to pay for OB higher than the suggested price (P < 0.001), the latter corresponding to the local commercial value for organic beef We conclude that the information about organic farming can be a major determinant of beef liking, thus providing a potential tool for meat differentiation to traditional farms. (C) 2009 Elsevier Ltd. All rights reserved.
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