期刊
FOOD QUALITY AND PREFERENCE
卷 19, 期 4, 页码 395-406出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.foodqual.2007.12.001
关键词
functional foods; nutraceuticals; Canada; consumer choice
This paper reports the results of a study of the propensity of male consumers to consume functional food and/or nutraceutical products containing lycopene as a means to reduce the risk of prostate cancer. The analysis uses protection motivation theory (PMT) to understand the key determinants of consumption behaviour of three products namely, a non-prescription pill, tomato juice and a snack bar. Data are collected through face-to-face interviews using a structured questionnaire elicited in a shopping mall in Guelph, Ontario, Canada and estimated through probit models. Results suggest that the elements of threat and coping appraisal are significant explanators of the propensity to purchase each of the three product variants. The PMT variables, age and knowledge of health and/or nutrition are significant explanatory variables, the latter of which diminishes the propensity to purchase products containing lycopene as a means to reduce the risk of prostate cancer. (c) 2008 Elsevier Ltd. All rights reserved.
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