期刊
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
卷 224, 期 3, 页码 507-519出版社
ELSEVIER
DOI: 10.1016/j.ejor.2012.09.011
关键词
Pricing; Complementary products; Market power; Srackelberg game
资金
- National Natural Science Foundation of China [71001106, 70971069]
- Fok Ying-Tong Education Foundation, China [121078]
- Program for New Century Excellent Talents in University [NCET-11-0252]
This article reports the results of a study that explores the pricing problems with regard to two complementary products in a supply chain with two manufacturers and one common retailer. The authors establish five pricing models under decentralized decision cases, including the MS-Bertrand, MS-Stackelberg, RS-Bertrand, RS-Stackelberg, and NG models, with consideration of different market power structures among channel members. By applying a game-theoretical approach, corresponding analytic solutions are obtained. Then, by comparing the maximum profits and optimal pricing decisions obtained in different decision cases, interesting and valuable managerial insights are established. (c) 2012 Elsevier B.V. All rights reserved.
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