期刊
DISCRETE DYNAMICS IN NATURE AND SOCIETY
卷 2013, 期 -, 页码 -出版社
HINDAWI LTD
DOI: 10.1155/2013/108062
关键词
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资金
- National Natural Science Foundation of China [71071140, 71301070005]
- National Natural Science Foundation of Zhejiang Province [Y1090617]
- Key Innovation Team of Zhejiang Province [2010R50041]
- Soft science key research project of Zhejiang Province [2013C25053]
- Zhejiang Gongshang University Graduate Student Scientific Research Project [1130XJ1512168]
- Modern Business Centre of Zhejiang GongShang University
Personalized travel experience and service of tourist has been a hot topic research in the tourism service supply chain. In this paper, we take the context into consideration and propose an analyzed method to the tourist based on the context: firstly, we analyze the context which influences the tourist behavior patterns, select the main context factors, and construct the tourist behavior pattern model based on it; then, we calculate the interest degree of the tourist behavior pattern and mine out the rules with high interest degree with the association rule algorithm; we can make some recommendations to the tourist with better personalized travelling experience and services. At last, we make an experiment to show the feasibility and effectiveness of our method.
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