Podcasting acceptance on campus: The differing perspectives of teachers and students

Combining the Web and mobile technology, podcasting can be an effective tool for mobile and electronic learning, as it provides a learning environment anytime and anywhere. This research investigated how the Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh, Thong, & Xu, 2012) can be applied to study the adoption of podcasting in higher education. Specifically, it examined whether and how user type (teachers or students) may affect differently adoption patterns of podcasting for educational purposes. The key findings include that for intent to adopt podcasting, effort expectancy is more important to students than teachers, while facilitating conditions factors such as copyright clearance and technical support availability are more important to teachers than students. The overall results are expected to contribute to theoretical development and industrial practices in promoting the acceptance of podcasting for educational purposes. (C) 2013 Elsevier Ltd. All rights reserved.