期刊
INTERNET RESEARCH-ELECTRONIC NETWORKING APPLICATIONS AND POLICY
卷 11, 期 2, 页码 103-113出版社
MCB U P LIMITED
DOI: 10.1108/10662240110695070
关键词
consumer behaviour; internet; electronic commerce; human-computer interaction; Web design
Several authors have suggested that the concept of flow is useful for understanding consumer behaviour in computer-mediated environments. Previous Internet flow research has used self-completion questionnaires. This research uses focus groups to facilitate the identification and discussion of respondents' Internet experience. Explores respondents' awareness and experience of flow. Finds that half of the respondents recognised Internet flow experience and that Internet flow seems to prolong Internet and Web site usage. Identifies several factors that promote or inhibit Internet flow. These factors may help practitioners design Web sites that stimulate Row and encourage users to stay on the site.
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