期刊
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
卷 33, 期 1, 页码 79-97出版社
JOURNAL INT BUSINESS STUDIES
DOI: 10.1057/palgrave.jibs.8491006
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Researchers in international business have long been interested in understanding the relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance relationship. The findings, based on a time series cross-sectional analysis of firms from 12 different industries over a seven-year period, indicate that the impact of multinationality on both financial and operational performance is moderated by firm's R&D and marketing capabilities.
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