A comparison of 14 jams characterized by conventional profile and a quick original method, the flash profile

Flash Profile (FP) is a sensory descriptive method derived from Free Choice Profiling where each subject chooses and uses his/her own words to evaluate the whole product set comparatively. Two different panels were set up in order to compare the efficiency of FP with conventional profile on the same 14 products (red fruit jams). The 2 procedures produced similar information both in respect to the way the jams grouped and differed from another. However, FP proved to be faster than conventional profile but less self-explanatory from a semantic point of view. Flash profile appears to be an interesting alternative method to evaluate quickly an array of products.