期刊
INTERNATIONAL JOURNAL OF MODERN PHYSICS C
卷 14, 期 1, 页码 95-98出版社
WORLD SCIENTIFIC PUBL CO PTE LTD
DOI: 10.1142/S0129183103004255
关键词
econophysics; sociophysics; marketing; advertising
The traditional Sznajd model, as well as its Ochrombel simplification for opinion spreading, is applied to marketing with the help of advertising. The larger the lattice, the smaller the amount of advertising is needed to convince the whole market.
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