4.5 Article

Advertising in the Sznajd marketing model

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WORLD SCIENTIFIC PUBL CO PTE LTD
DOI: 10.1142/S0129183103004255

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econophysics; sociophysics; marketing; advertising

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The traditional Sznajd model, as well as its Ochrombel simplification for opinion spreading, is applied to marketing with the help of advertising. The larger the lattice, the smaller the amount of advertising is needed to convince the whole market.

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