期刊
JOURNAL OF CONSUMER AFFAIRS
卷 37, 期 2, 页码 317-339出版社
WILEY
DOI: 10.1111/j.1745-6606.2003.tb00456.x
关键词
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This study uses closed-ended and payment card formats to elicit willingness to pay for breakfast cereals made from non-biotech ingredients. U.S. consumers were willing to pay a 10%similar to12% premium to avoid biotech breakfast cereals, whereas U.K. consumers were willing to pay a 19%similar to35% premium. Risk perceptions about agrobiotechnology proved to be an important factor shaping willingness to pay a premium for non-biotech breakfast cereals. If consumers perceived risks to human health or environments from the use of biotechnology in crop/food production, or affiliated biotech foods unfavorably with morality or multinational corporations, they were more likely to pay a premium. Conversely, if consumers associated agrobiotechnology with various benefits (i.e., reduction in chemical use in crop production, mitigation of world food shortages, and improved nutritional content), they were less likely to pay a premium.
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