期刊
INDUSTRIAL MANAGEMENT & DATA SYSTEMS
卷 106, 期 5-6, 页码 700-718出版社
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/02635570610666458
关键词
surveys; broadband networks; Internet; consumer research; consumer behaviour; United Kingdom
Purpose-To describe the development of a survey instrument designed to measure consumer perceptions of the broadband adoption within the UK households. Design/methodology/approach - A survey research approach was employed to achieve overall aim and following three objectives of this research: to identify initial items that may help to explain the broadband adoption behaviour and determine them employing an exploratory survey approach; to confirm the representativeness of items to a particular construct domain employing content validity approach; and finally, to test the instrument in order to confirm the reliability of items and construct validity. Findings - The final outcome of the instrument development process that culminated from the confirmatory study was a parsimonious, 39-item instrument, consisting of ten scales, all with acceptable levels of content validity, reliability and construct validity. Practical implications - The developed instrument is relevant to both academic and practitioner communities who hold a particular interest in the study and management of broadband adoption from the household consumer perspective. Originality/value - The most conspicuous contribution of the paper is to provide a reliable instrument that is fundamental to measure the household consumer's perceptions of adopting broadband internet.
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