期刊
INFORMATION & MANAGEMENT
卷 44, 期 1, 页码 90-103出版社
ELSEVIER
DOI: 10.1016/j.im.2006.10.007
关键词
technology acceptance model; meta analysis; subjective norm; culture; moderator analysis; structural equation modeling
We conducted a quantitative meta-analysis of previous research on the technology acceptance model (TAM) in an attempt to make well-grounded statements on the role of subjective norm. Furthermore, we compared TAM results by taking into account moderating effects of one individual-related factor (type of respondents), one technology-related factor (type of technology), and one contingent factor (culture). Results indicated a significant influence of subjective norm on perceived usefulness and behavioral intention to use. Moderating effects were found for all three factors. The findings yielded managerial implications for both intracompany and market-based settings. (c) 2006 Elsevier B.V. All rights reserved.
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