Playing online games against computer- vs. human-controlled opponents: Effects on presence, flow, and enjoyment

The purpose of this study was to examine whether playing online games against other users leads to different experiences in comparison with playing against computer-controlled opponents. Thereby, a one-factorial multivariate design was used (computer-controlled vs. human-controlled opponent). Dependent variables were the participants' feelings of presence and flow. Additionally, the amount of enjoyment was measured. The findings indicate that the type of opponent influences playing experiences: participants who played against a human-controlled opponent reported more experiences of presence, flow, and enjoyment, whereby the strongest effect refers to the experience of presence. Furthermore, strong relations between presence, flow, and enjoyment were observed. Further analyzes suggest that flow mediates the relationship between presence and enjoyment. (C) 2007 Elsevier Ltd. All rights reserved.