期刊
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
卷 52, 期 3, 页码 466-484出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/08838150802205801
关键词
-
In an experimental study conducted in Switzerland the effects of newscasters, gender and age on credibility were analyzed using a 2 x 2 x 2 factorial design. Participants (N = 160) evaluated Swiss, German, and Austrian TV news items in terms of credibility of the newscaster and credibility or the message. News items read by female newscasters were perceived as being more credible. In contrast, male newscasters were considered to be more credible persons. Furthermore, a significant interaction between the newscasters' gender and age was observed: Age had no effect on the credibility of the younger newscasters, whereas older male newscasters were perceived as being the most credible.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据