Managing sustainable tourism in Lithuania: Dream or reality?

This paper analyzes theoretical conception of sustainable development and different points of view to it. Principles of sustainable development, forms of sustainability are discussed. Sustainable concept's influence on tourism is analyzed. Sustainable tourism is discussed as region's opportunity to create infrastructure of tourism where natural resources would be kept and market, similar to competition in tourism market, would be created at the same time. Sustainable tourism concept and principles, that highlight peculiarities of sustainable tourism conception as compared to general sustainable conception, are presented and applied to the case of Lithuania.