Innovative outreach increases adoption of sustainable winegrowing practices in Lodi region

The widespread adoption of sustainable winegrowing practices depends not only on rigorous science, but also on its effective delivery to growers. The Lodi Winegrape Commission (LWC) created a unique self-assessment workbook and implementation program for increasing the adoption of sustainable winegrowing practices. This project was based on results from published research projects - many generated by UC scientists - and on-farm demonstration projects carried out by LWC growers and vineyard consultants. Data from two grower surveys shows that the program led to the increased adoption of specific sustainable winegrowing practices in the Lodi region. It has also served as a model for programs in other wine regions, including in California and New York.