期刊
PUBLIC RELATIONS REVIEW
卷 35, 期 3, 页码 247-250出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.pubrev.2009.04.005
关键词
Corporate social responsibility; Strategic communication; China
Premised upon the centrality of relationship management in corporate social responsibility (CSR) and public relations functions, and the growing momentum toward CSR in China, this study reports survey results of corporate communication/public relations executives in Chinese companies on aspects of CSR accountability and transparency. Responses to four key topical areas - drivers for CSR engagement, areas of practice, importance of CSR communication, and preferred channels for communication - suggest a strong concern for corporate image and culture in pursuing CSR, an overwhelming emphasis on disaster relief despite the recognition of a much broader array of societal priorities, and the Chinese companies' current reliance on in-house and Internet media for CSR communication. (C) 2009 Elsevier Inc. All rights reserved.
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