期刊
JOURNAL OF PUBLIC POLICY & MARKETING
卷 28, 期 2, 页码 135-145出版社
SAGE PUBLICATIONS INC
DOI: 10.1509/jppm.28.2.135
关键词
low-literate consumer behavior; nutritional labels; information format; summary information; product evaluation
类别
This research examines how low-literate consumers use nutritional labels on packages and the ways such usage can be facilitated. Using research on nutritional labeling and on low-literate consumers as bases, the authors design an experiment to test specific hypotheses about the effects of graphic versus nongraphic formats on usage of nutrition information by consumers with different levels of literacy. The authors discuss implications of the findings for further research and for public policy.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据