Discursive power as a source of legitimation in food retail governance

In the food sector, retailers often present themselves as guardians of consumer interests, with superior efficiency and effectiveness in the governance of food, in relation to public actors. Concerns about retail governance institutions, such as private standards or Corporate Social Responsibility (CSR), mainly emphasise a lack of input legitimacy, that is legitimacy relying on democratic procedures. Less often concerns are raised regarding output legitimacy, that is legitimacy based on the effectiveness of retail governance institutions. Based on concepts of discursive power, this paper explores how retail corporations establish their claim to legitimacy in food governance via concepts of output legitimacy. The paper pursues its aim by performing a critical discourse analysis of retailers' discursive strategies identified here as imperialist, recursive, symbiotic and ironic.