Are you seeing what I'm seeing? An eye-tracking evaluation of dynamic scenes

Based on the data from the 2006/7 multimedia exhibition, RePossessed, during which over 400 members of the public watched scenes from Hitchcock's Vertigo, this paper describes the basis of an approach to the use of eye-tracking techniques, visualisations, and metrics to measure the influence of directorial techniques on film viewers' experience. Used as part of a repertoire of tools, the visualisation and quantitative evaluation of eye movement data can provide an intuitive and accessible approach to the evaluation of moving image based media and allow the conventions, assumptions and intuitive practices of film-making to be examined.