THE INFLUENCES OF ENVIRONMENTAL UNCERTAINTY ON CORPORATE GREEN BEHAVIOR: AN EMPIRICAL STUDY WITH SMALL AND MEDIUM-SIZE ENTERPRISES

For the purpose of sustainable development, green management has become an important social issue for many companies. Substantial scholarship has focused on corporate green behavior. However, little is known concerning how corporate green behavior is influenced by environmental uncertainty. This paper was aimed at analyzing the influence of perceived environmental uncertainty on the adoption of green practices for small and medium-size enterprises (SMEs). We conducted a questionnaire survey on SMEs in Taiwan and concluded that environmental uncertainty has a significantly negative influence on the decision to adopt green practices for SMEs.