DEVELOPING A MEASUREMENT SCALE FOR CONSTRAINTS TO CRUISING

Constraints to participating in leisure activities have been extensively studied. Yet, while increasing attention has been paid to this topic, little effort has been invested in understanding the factors limiting people's decision to take a cruise vacation, or to develop a measurement scale for constraints to travel. The study adopted the comprehensive procedures of measurement scale development recommended by Churchill (1979) and derived a measurement scale for constraints to cruising. The resulted measurement scale demonstrates acceptable reliability and validity. Implications related to the developed scale are discussed both in terms of their implications for theory and for management.