期刊
BRITISH FOOD JOURNAL
卷 112, 期 2-3, 页码 285-293出版社
EMERALD GROUP PUBLISHING LIMITED
DOI: 10.1108/00070701011029156
关键词
Regional marketing; Food products; Critical success factors; Germany
Purpose - The purpose of this paper is to identify success variables for local food networks in Germany Design/methodology/approach - The approach takes the form of a written questionnaire sent to local food networks and statistical analysis to explain success indicators for networks Findings - The analysis shows that vertical penetration, i e the inclusion of many different sectors in the network, increases the success of the network in terms of turnover Another factor increasing the success of a network is whether small food enterprises like bakers or butchers are in charge of it. Research limitations/implications - There is a difficulty in identifying general success factors of networks with different objectives Originality/value - This is the first analysis integrating vertical integration and quantitative integration as success factors
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