期刊
JOURNAL OF BUSINESS VENTURING
卷 25, 期 1, 页码 73-86出版社
ELSEVIER
DOI: 10.1016/j.jbusvent.2008.06.004
关键词
Entrepreneurial information processing; Entrepreneurial opportunity identification; Cognitive and constructionist perspectives; Algorithmic and heuristic information processing
类别
Using a case study of ten SMEs the authors apply a model of human information processing which provides a frame to help understand the entrepreneur's use of information to identify opportunities. Their model integrates an algorithmic or pattern type of information processing and a heuristic or trial and error type of information processing into a pragmatic frame of the entrepreneur's opportunity recognition-construction mechanism. This article shows how human information processing can moderate entrepreneurial opportunity identification. (C) 2008 Elsevier Inc. All rights reserved.
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