3.8 Article

Internationalization of management, neoliberalism and the Latin America challenge

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EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/17422041011049932

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International management; Management strategy; South America

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Purpose - This paper aims to problematize the lack of different worldviews on international management (IM), and the virtual silence in Latin America regarding this field within the context of the ongoing crisis of neoliberal policies and discourse. Design/methodology/approach - This paper embraces a decolonial Latin American perspective based on developments in international relations (IR). A major reason for this dialogue is that critical debates within IR have been overlooked by both mainstream and critical literature on management, despite the intrinsic relation between decolonial arguments and IR and the increasing importance of management, and IM, within the realm of international relations to both centers and peripheries. Findings - The interdisciplinary dialogue put forward in this paper goes beyond those borders established by the center and imposed on subalterns. Accordingly then, this might be taken as a particular way of putting into practice a decolonial Latin American perspective. It aims to go beyond some universal standpoint as the IR literature shows that the universal standpoint in relation to the peripheries tends to be mobilized by the centers. It is understood that the construction of a critical Latin American perspective is a way of creating better conditions for cross-cultural encounters not only in global terms, but also within Latin America. Practical implications - Rethinking IM through a critical perspective inspired by IR has implications for teaching, research and other types of practice in both IM and IR in Latin America. Originality/value - The paper aims to foster a Latin American perspective rather than a general perspective. Instead of merely disengaging the center, the paper embraces, from a critical position inspired by IR, the current argument in US literature that the core of IM comprises a strong commitment to cross-cultural issues, diversity, and eclecticism.

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