Breast cancer information on the internet: Analysis of accessibility and accuracy

Studies show internet sourced information often has poor accuracy. However, it is rapidly becoming a major source of patient information. Our aim was to assess accuracy of breast cancer-related information on the internet. The top five breast cancer-related search terms were identified using the commercial program Wordtracker. These terms were searched using the search-engine Google and the top 100 webpages per topic analysed for applicability and accuracy of information. Overall 500 webpages were analysed. 42% were inapplicable to the question asked. Applicable accuracy rates were variable amongst the five terms: breast cancer symptoms 84%, breast cancer care 87%, breast cancer stage 88%, breast cancer survival 91% and breast cancer signs 78%. Educational websites were more likely to be accurate(p < 0.001) and interest group administered websites less likely to be accurate(p = 0.018) than other websites. Finding accurate breast cancer information on the internet is difficult due to large numbers of inapplicable unregulated websites preferentially returned via search engines. (c) 2012 Elsevier Ltd. All rights reserved.