Fighting self-control failure: Overcoming ego depletion by increasing self-awareness

According to the limited strength model (Muraven, Tice & Baumeister, 1998), exerting self-control causes ego depletion: a depletion of cognitive resources resulting in poorer performance on later self-control tasks. Previous studies have demonstrated a positive effect of self-awareness on self-control performance. The present study examined whether the occurrence of ego depletion can be circumvented by increasing self-awareness. Initially depleted participants who received a neutral prime exhibited the classic ego depletion pattern: their performance on a subsequent physical self-control task decreased significantly. In contrast, no decrease in performance was observed for depleted participants who were exposed to a self-awareness prime. The latter group performed equally well compared to low depleted participants. (C) 2010 Elsevier Inc. All rights reserved.