Destination Competitiveness: An Analysis of Determinant Attributes

The aim of this study was to develop an insight into the importance and impact of attributes which affect the competitiveness of tourism destinations. Using a general conceptual model of destination competitiveness, 36 competitiveness attributes were evaluated by expert judgment in the form of an online survey of destination managers and tourism researchers. These judgments were integrated and analyzed using the analytic hierarchy process (AHP). In addition to estimating the importance of the attributes of competitiveness, the results of the AHP were further analyzed to produce measures of attribute determinance. These measures were then tested statistically to identify which attributes were judged to exert the greatest determinant impact on destination competitiveness. Ten of the 36 attributes were found to have determinance measures statistically significantly greater than average.