Forests and trees as charismatic mega-flora: implications for heritage tourism and conservation

The role of charismatic mega-fauna in conservation has been well recognised. However, far less recognition has been given to the significance of charismatic mega-flora (trees and forests). This note examines the properties of charismatic and flagship species and identifies several categories of the physical properties and cultural attributes of trees and forests that contribute to their recognition as being extraordinary and therefore not only becoming markers for tourists, but also potential flagships for conservation.