期刊
PSYCHOLOGICAL SCIENCE
卷 23, 期 1, 页码 13-17出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/0956797611421018
关键词
creativity; bias; stereotyped attitudes; social cognition
People often reject creative ideas, even when espousing creativity as a desired goal. To explain this paradox, we propose that people can hold a bias against creativity that is not necessarily overt and that is activated when people experience a motivation to reduce uncertainty. In two experiments, we manipulated uncertainty using different methods, including an uncertainty-reduction prime. The results of both experiments demonstrated the existence of a negative bias against creativity (relative to practicality) when participants experienced uncertainty. Furthermore, this bias against creativity interfered with participants' ability to recognize a creative idea. These results reveal a concealed barrier that creative actors may face as they attempt to gain acceptance for their novel ideas.
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