期刊
JOURNAL OF SMALL BUSINESS AND ENTERPRISE DEVELOPMENT
卷 19, 期 1, 页码 132-+出版社
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/14626001211196442
关键词
Small to medium-sized enterprises; Strategic types; Innovation types; Open innovation; Large enterprises; Performance levels; Strategic management; Italy
类别
资金
- PRIN of MIUR (Italian University and Research Ministry) [2006072800_003]
Purpose - The purpose of this study is to examine the similarities and differences in the strategic orientation and innovation patterns of small to medium-sized enterprises (SMEs) and large companies and to investigate their implications for market performance. Design/methodology/approach - Miles and Snow's strategic typology is applied to 592 new products to determine their companies' strategic orientations. Data collected over a two-year period by 62 companies in the Italian yogurt industry are analyzed. Findings - The results show that, while large firms operate with a prospector orientation, SMEs have a defender or reactor orientation. Only a small number of SMEs can innovate successfully, and an ex post facto investigation reveals that these firms follow an open innovation model. Originality/value - The findings fill a gap in the literature by clarifying the similarities and differences in the strategic orientations, innovation patterns and performance of SMEs and large companies in a dynamic industry environment. The study also provides insights for managers in new food product development who are concerned about low rates of innovation and high rates of failure.
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