4.4 Article

Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments

期刊

JOURNAL OF MARKETING RESEARCH
卷 52, 期 4, 页码 493-510

出版社

SAGE PUBLICATIONS INC
DOI: 10.1509/jmr.13.0613

关键词

individual differences; placebo effects; structural brain imaging

类别

资金

  1. INSEAD's Research & Development Funds
  2. German Research Council (DFG) [We 4427/3-1]

向作者/读者索取更多资源

A wealth of research has explored whether marketing-based expectancies such as price and brand quality beliefs influence the consumption experience and subsequent behavior, but almost no research has examined individual differences in marketing placebo effects. In this article, the authors suggest three moderators of the effect of marketing-based expectancies on the behavioral and neural measures of the consumption experience, based on previous findings from neuroscientific literature investigating traditional clinical pain placebo effects. They use a novel automated structural brain imaging approach to determine individual differences and combine this approach with traditional behavioral experiments. The findings show that consumers high in reward seeking, low in somatosensory awareness, and high in need for cognition are more responsive to marketing placebo effects.

作者

我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。

评论

主要评分

4.4
评分不足

次要评分

新颖性
-
重要性
-
科学严谨性
-
评价这篇论文

推荐

暂无数据
暂无数据