期刊
COMMUNICATION STUDIES
卷 67, 期 1, 页码 77-93出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10510974.2015.1087414
关键词
Activism; Internet Memes; Occupy Wall Street; Rhetorical Analysis; Visual Rhetoric
Social media are increasingly important in protest movements for communication and organization. As such, scholars should consider these ephemeral messages as a tool for understanding such movements' rhetoric. This article draws on Kjeldsen's method for the critique of visual political rhetoric and adds consideration of intertextuality, synecdoche, and metaphor to demonstrate a method for the rhetorical analysis and a critique of Internet memes as visual, political rhetoric. The Pepper Spray Cop meme arising from Occupy Wall Street is presented as a case-study example. The article considers the centrality of the intertextual nature of memes as a unique form of visual rhetoric in activist contexts and contributes to the literature on user-generated and activist rhetoric.
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