Analysis of public acceptance of electric vehicles: An empirical study in Shanghai

Developing Electric Vehicles (EVs) has a significant meaning in protecting the environment. However, the low public acceptance of EVs hinders the promotion of EVs in China. Factor analysis method and structural equation model are used in this essay to explore the potential factors that affect consumers' acceptance of EVs in Shanghai based on the questionnaire survey. The results show that only 18.1% of the respondents are willing to purchase EVs to replace conventional vehicles. Technical level, marketing, perceived risks and environmental awareness have significant impacts on EV acceptance. Finally, the promotion solutions are put forward accordingly.