期刊
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT
卷 25, 期 2, 页码 151-163出版社
WILEY
DOI: 10.1002/csr.1446
关键词
company; corporate social responsibility; food; latent variable; marketing; partial least square
Nowadays, environmental and social problems are very important for modern consumers and firms, which cannot operate only in accordance with the logic of profit. In this paper, by administering a questionnaire to consumers, we have tried to assess the impact of the solidarity of responsible initiatives on consumer preferences: the conclusions are also a matter for thought for further discussion. The investigation was conducted through a sample size survey. The analysis was carried out considering a representative sample of more than 300 families, selected on a functional relation to the objectives of the work in one of the most important and representative Italian cities. This study has two main aims: to investigate consumer preferences regarding responsible initiatives of a company; and to develop and validate a structural equation model, in order to formalize the origins of behaviours regarding consumer preferences towards responsible initiatives and detect the drivers of their purchase. Copyright (c) 2017 John Wiley & Sons, Ltd and ERP Environment
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据