期刊
JOURNAL OF TRAVEL RESEARCH
卷 57, 期 6, 页码 792-810出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/0047287517717350
关键词
environmental attitude; ecotourism behavior; integrative framework; Taiwan
This study aims to examine an ecotourism behavioral model using environmental attitude, subjective norms, perceived behavioral control, perceived ecotourism usefulness, biospheric value, ecotourism self-identity, ecotourism behavioral intention, and ecotourism behavior among nature-based tourists. The analysis tested ten hypotheses and integrated the theory of planned behavior, the technology acceptance model, value-belief-norm theory, and social identity theory to provide an integrated ecotourism behavioral model for four important Taiwanese nature-based tourism destinations. This integrated framework provides an approach to creating critical insights for nature-based tourism researchers and managers to accurately grasp the factors that influence ecotourism behavior. Managers of nature-based tourism destinations should offer ecotourism programs that focus on ecotourism experiences that increase ecotourism behavioral intentions by increasing levels of perceived ecotourism usefulness, biospheric value, ecotourism self-identity, environmental attitude, subjective norms, and perceived behavioral control, thereby enhancing ecotourism behavior at nature-based tourism destinations and assisting in the development of sustainable tourism.
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