A pluralist and pragmatist critique of food regime's genealogy: varieties of social orders in Brazilian agriculture

The food regime approach occupies a privileged place in the sociology of agriculture and food. However, it is criticized for its structural, universalist and homogenizing bias. From a dialogue between institutionalism and pragmatism, this contribution discusses an alternative framework constructed from the 'social order' concept, which defines the existence of different arrangements of practices related to socio-technical and institutional apparatuses. Both the critique of the 'regime' narrative and the new proposition are associated to a reinterpretation of Brazil's agricultural trajectory. Contrasting with the overemphasized export-oriented plantation/agribusiness image that prevails in the majority of analysis about Brazilian insertion in globalized agri-food regime, this paper explores the heterogeneity of production and consumption practices, arguing for the coexistence of multiple and contradictory ordering processes.