When and How Implicit First Impressions Can Be Updated

Human perceivers continually react to the social world implicitly-that is, spontaneously and rapidly. Earlier research suggested that implicit impressions of other people are slower to change than self-reported impressions in the face of contradictory evidence, often leaving them miscalibrated from what one learns to be true. Recent work, however, has identified conditions under which implicit impressions can be rapidly updated. Here, we review three lines of work showing that implicit impressions are responsive to information that is highly diagnostic, believable, or reframes earlier experience. These findings complement ongoing research on mechanisms of changing implicit impressions in a wider variety of groups, from real people to robots, and provide support for theoretical frameworks that embrace greater unity in the factors that can impact implicit and explicit social cognition.