When cymbals become symbols: Conflict over organizational identity within a symphony orchestra

In this qualitative field study, I explore how the construction of a cultural institution's identity is related to the construction of strategic capabilities and resources. I investigated the 1996 musicians' strike at the Atlanta Symphony Orchestra (ASO), which revealed embedded and latent identity conflicts. The multifaceted and specialized identity of the ASO was reinforced by different professional groups in the organization: the ideologies of musicians and administrators emphasized institutional resource allocations consistent with the legitimating values of their professions, i.e., artistic excellence versus economic utility. These identity claims, made under organizational crisis, accounted for variations in the construction of core competencies; I propose a model that explicates how the construction of core capabilities lies at the intersection of identification and interpretive processes in organizations. Implications are discussed for defining firm capabilities in cultural institutions and for managing organizational forms characterized by competing claims over institutional identity, resources, and core capabilities.