4.4 Article

Culture and causal cognition

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SAGE PUBLICATIONS INC
DOI: 10.1111/1467-8721.00077

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causal attribution; culture; attention; reasoning

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East Asian and American causal reasoning differs significantly. East Asians understand behavior in terms of complex interactions between dispositions of the person or other object and contextual factors, whereas Americans often view social behavior primarily as the direct unfolding of dispositions. These culturally differing causal theories seem to be rooted in more pervasive, culture specific mentalities in East Asia and the West. The Western mentality is analytic, focusing attention on the object, categorizing it by reference to its attributes, and ascribing causality based on rules about it. The East Asian mentality is holistic, focusing attention on the field in which the object is located and ascribing causality by reference to the relationship between the object and the field.

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