The significance of blushing for fair- and dark-skinned people

Since blushing is difficult to detect in people with dark skin, their experience of blushing may differ fundamentally from people with fair skin. To investigate this issue, cheek temperature and forehead blood flow were measured in 16 Caucasians and 16 Indians during mental arithmetic and singing. Caucasians (particularly females) thought that they blushed more intensely than Indians, and also reported greater self-consciousness when singing. Vascular responses did not differ between groups. However, skin tone moderated the association between vascular responses and ratings of self-consciousness, blushing intensity, blushing propensity and fear of negative evaluation These findings support the notion that the visibility of blushing influences the nature of emotions experienced in embarrassing social encounters. (C) 2000 Elsevier Science Ltd. All rights reserved.