期刊
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
卷 28, 期 1, 页码 168-174出版社
SPRINGER
DOI: 10.1177/0092070300281015
关键词
-
类别
In this article, the authors first propose a simple model summarizing the key drivers of customer loyalty. Then, on the basis of this model and drawing on key insights from the preceding articles in this issue, they outline a set of issues for further research related to the quality-value-loyalty chain. Next, the authors develop a conceptual framework that integrates the quality-value-loyalty chain with the pyramid model, which emphasizes the increasing importance of technology-customer technology-employee, and technology-company linkages in serving customers. Using this integrated framework as a springboard, they identify a number of avenues for additional inquiry pertaining to the three types of linkages.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据