Applying general living systems theory to learn consumers' sense making in attending performing arts

Consumers seek pleasurable experiences when attending performing arts. Yet, no theory exists to explain and predict the sense making associated with this unique consumption activity. General living systems theory (GLST) is applied to offer a systems-based model intended to be useful in this respect. This work contributes to some important streams of research. For certain types of hedonic consumption, behavior can only be understood in the light of the subtleties of consumer interpretation and the entire buying-consuming process. The suggested GLST paradigm attempts to go beyond choice to achieve an understanding of lived experiences within the realities perceived by consumers. (C) 2001 John Wiley & Sons, Inc.