期刊
BEHAVIOUR & INFORMATION TECHNOLOGY
卷 30, 期 2, 页码 181-199出版社
TAYLOR & FRANCIS LTD
DOI: 10.1080/01449291003793785
关键词
website usability; web design; B2C e-commerce acceptance; structural equation modelling (SEM)
This paper analyses the role of website usability in a B2C electronic commerce environment. The authors identify dimensions of website usability that have been examined in the literature and integrate those usability dimensions within an electronic commerce acceptance model using an e-commerce simulation. Structural equation modelling was used to analyse the relationship between several website usability and e-commerce variables (design credibility, content, interactivity, navigability, responsiveness, download delay, perceived usefulness, perceived ease of use, and satisfaction with design) as well as trust, perceived risk, and intention to transact. The results demonstrate that website usability does influence several outcomes that are important for businesses to attract and retain customers.
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