期刊
STRATEGIC MANAGEMENT JOURNAL
卷 23, 期 2, 页码 171-179出版社
WILEY
DOI: 10.1002/smj.221
关键词
technological capabilities; competitive advantage; hedonics
While a lot of attention has been paid to those characteristics of capabilities that give firms a competitive advantage, a lot less attention has been given to supporting empirical evidence and to the deployment of these capabilities. This paper presents a model for mapping firm capabilities into customer value and competitive advantage in different markets. With empirical evidence from cholesterol drugs, I illustrate how the model can be used to estimate customer value and competitive advantage from technological capabilities. Copyright (C) 2002 John Wiley Sons, Ltd.
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