Olfactory-Visual Congruence Effects Stable Across Ages: Yellow Is Warmer When It Is Pleasantly Lemony

This study aimed to examine the age-related differences in the olfactory-visual cross-correspondences and the extent to which they are moderated by the odors pleasantness. Sixty participants aged from 20- to 75-years (young, middle-aged and older adults) performed a priming task to explore the influence of six olfactory primes (lemon, orange, rose, thyme, mint and fish) on the categorization (cool vs. warm) of six subsequent color targets (yellow, orange, pink, malachite green, grass-green, and blue-gray). We tested mixed effects models. Response times were regressed on covariates models using both fixed effects (Groups of age, olfactory Pleasantness and multimodal Condition) and cross-random effects (Subject, Color and Odor). The random effects coding for Odor (p < .001) and Color (p = .001) were significant. There was a significant interaction effect (p = .004) between Condition x Pleasantness, but not with Groups of age. The compatibility effect (i.e., when odors and colors were congruent, the targets processing were facilitated) was as much enhanced as the olfactory primes were pleasant. Cross-correspondences between olfaction and vision may be robust in aging. They should be considered alongside spatiotemporal but also emotional congruency.