期刊
JOURNAL OF RETAILING
卷 78, 期 2, 页码 147-160出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/S0022-4359(02)00070-2
关键词
risk; manufacturer return policies; channels of distribution; supply chain management
类别
The manufacturer return policy is widely regarded as a means for channel partners to share risk. However, existing studies of this popular institutional practice use frameworks that assume risk-neutrality of all parties. This report analyzes how sensitivity to risk affects both sides of the manufacturer-retailer relationship under various scenarios of strategic power, and how these dynamics are altered by a return policy. A key finding is that the penalty for ignoring risk sensitivity can be substantial. This will suggest an informational motive affecting the use of return policies, a consequence of the potential difficulty of inferring another party's risk sensitivity and the positive incentive for deception. (C) 2002 by New York University. All rights reserved.
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