Modelling recreation demand using choice experiments: Climbing in Scotland

This paper is concerned with the use of the choice experiment method for modelling the demand for recreation, using the example of rock-climbing in Scotland. We begin by outlining the method itself, including its theoretical and econometric underpinnings. Data collection procedures are then outlined. We present results from both nested and non-nested models, and report some tests for the implications of choice complexity and rationality. Finally, we compare our results with a revealed preference data model based on the same sample of climbers.